It is vital that your website be simple, engaging and aesthetically pleasing. Is it easy to navigate or easy to get lost? Is the important information presented in a way that the visitor can understand and retain it with ease, or does it frustrate them and cause them to leave the site altogether? These are the crucial elements of a good website, and if you are not careful, your site could be doing more harm than good. learn more →

“Keeping it simple” while providing creative solutions to sometimes complex requirements is our key to success. Focusing on needs then wants keeps creativity on track with your overall marketing plan. Spectra Media takes every project as a unique design opportunity. For our clients, we consider ourselves stewards of their brand. When completing a design project we draw on the insight and knowledge of our clients to ensure brand standards are diligently followed. learn more →

A brand is everything about how an organization, product or service is seen by its audience. It is the heart of an organization, and the promise on which it is built. When properly established, your brand, as perceived by your audience, will match your intentions for the brand. The important question is: Did your brand develop by default or did you get branded on purpose? At Spectra Media, all communications projects are treated as brand communication opportunities. learn more → 

We work in all advertising media, from traditional print and broadcast to new and emerging opportunities online, around town, or wherever your audience spends time. In addition to strategy and execution of advertising campaigns, we also have full-service media planning and buying. learn more →