Chris Comar
Creative Director / President
Chris has over seventeen years experience in the fields of design, marketing, and communications. He holds Diplomas from both Holland College and Sheridan College Institute of Technology, with specialties in Visual Communications and Interactive Multimedia. His sense of design, eye for detail, and creativity allow him to fully address client needs and consistently deliver exceptional results.
A leader and innovator, whether working on a branding identity, creating an ad campaign, taking photos, or engineering websites, message is always at the forefront and presented in a captivating manner regardless of medium. His efforts have resulted in increased message awareness and profitability for his clients. His success has been recognized on the national level by the Trans-Canada Advertising Agency via the Platinum Award for Marketing and Brand Development. His work has also been featured in Marketing Magazine.
Rob Williams
Director of Online Operations
Rob is an accomplished web developer with a strong background in Internet technologies. He has worked in the Internet field since 1995, where he started as a technical support representative, moving on to systems and network administration, web development and graphic design. While working for Canada’s largest franchise-based Internet Service Provider as their Senior Systems Administrator, he developed their customer management system to maintain their customer base of 150,000 plus. Rob has produced work for numerous clients including Canada’s most experienced hedge fund manager, an international juice manufacturer and a provincial association of medical professionals.
Chad MacLean
Project Manager
Chad holds his Bachelor of Business Administration Co-operative Education degree from the University of Prince Edward Island. With several marketing and management courses under his belt, over six years of experience working in positions pertaining to public relations, and three years working in the I.T. field, Chad brings with him the knowledge and expertise to be a strong project leader and an asset to the Spectra Media team. As lead project manager Chad will ensure that every project is completed to the highest standards and delivered on-time. In his spare time Chad loves spending time with his fiancée, Jessica, his golden retriever, Sully, and his four – and three – legged cats (Boris and Parkdale respectively).
David Boyce, BBA, PMP
Research & Development
Since 1993, David has worked in sustainable community development with NGOs in local, regional, and international settings (China, Sri Lanka, Maldives). His extensive experience is in developing and delivering projects that address topics such as agriculture, aquaculture, environmental, tourism, community development, recreation, and heritage fields. He has a wealth of experience and knowledge of working with and for volunteer groups and understands the needs and challenges of these important community development organizations.
He is an accomplished photographer, has developed several web sites, written communication plans, press releases, developed and delivered presentations for a wide variety of audiences, and written for publications that includes CD liner notes.
His experience covers seven years with the Canadian Heritage Rivers Board and its Communications Working Group, ten years on the Management Committee of the Southern Gulf of St. Lawrence Coalition on Sustainability. David has played an integral role in the development of projects such as the Cardigan Water Science Centre, the Harvey Moore Wildlife Management Area, development of hiking trails with interpretive signage, and leading the Three River Heritage Association to its national designation.
David’s education includes a degree in Business Administration from Acadia University, achieving his designation as Project Management Professional (PMP), and the Sustainable Tourism Course from the Université de Moncton.
Crystal Greene
Administrative Manager, BISD, and Copywriter
Crystal has a Bachelor of Business Administration from the University of Prince Edward Island and a postgraduate diploma in Business Information Systems Development from Holland College. During her four years at UPEI she took courses in marketing, finance, accounting, human resource management, computer science, and psychology. She is key to our businesses logistics and as a consultant on new media implementation. In addition, we utilize her excellent copywriting skill in our broadcast services work.
Matthew Manor
Photographer
J.T. Ruby
Video & Multi-media
Richard Wazniak
Trade Show Manager
Richard has over 25 years of experience in complete exhibition management and has managed many tradeshows & exhibitions, across a variety of industries, all over the world. He provides all tradeshow and exhibition project development. He works from conception to construction, and is key to the installation and implementation.
Robert Brennan
Marketing Strategist & Copywriter
Robert is a Career Marketing Professional with over 30 year of experience. With a strong range of experiences (including operating his own successful marketing agency for 16 years) and is adept in developing highly successful communication initiatives in the areas of:Marketing Plan development & implementation, Creative development, Ad and commercial writing, Campaign project management, Media analysis, negotiation and purchasing, Media Relations, Television and radio commercial production, Video and audio-visual presentations, Print project management, and Analysis of market research.
Prior to 1985, Robert served a variety of roles including copywriter, creative director, radio and television producer and media sales rep. These positions were held with CHSJ Radio, Saint John; ATV, Moncton and Halifax; CHTN, Charlottetown and CJVI, Victoria BC. He also served as media planner, creative director and account executive with Sparrow Communications in Charlottetown from 1985 to 1990. These experiences have enabled him to work effectively with print art directors, video and audio editors, on-camera video talent, professional commercial voices and technical support crews.





