digital signage advertising

Click here to download the SpectraMedia Digital Signage Advertising Kit

When it comes to the future of messaging, all signs point to change. In the case of digital signage, the change is nothing short of revolutionary.

Charlottetown Mall Venue

SpectraMedia operates a unique marketing venue that utilizes our Digital Signage Network technology. Located in the Charlottetown Mall,  Charlottetown, PEI this venue has been strategically placed in the hub of activity and traffic flow. On average 100,000 plus people every 4 weeks visit and make use of the services located at PEI’s largest shopping centre.

Our advertising network allows your business to:

• Broadcast music, radio ads, and other audio.
• Post a live website feed.
• Display animated or still graphic messages seamlessly.
• Display TV ads (great for making additional use of production investments)
• Update your ad live from any computer to broadcast up to the minute information on events, deals, meals, and more.

Your advertising will be displayed on the FULL SCREEN, not shared with any other advertiser, utilizing Two 50” 16×9 flat panel TV screens. As noted the screens are located on the central clock tower with one screen facing the main entrance and the other facing the Zellers checkouts.

Our rates are simple; we sell ads not impressions. Our system runs 24/7. For the 4 week, 24 week and 52 week packages you are quoted on 960 ads which occur during regular business hours (we don’t even take into consideration seasonal Sunday shopping and after hours walking traffic). The fact is 100,000 people walk through PEI’s largest mall every four weeks and you will get noticed.

Per Ad

• $25 Admin fee + 33¢ per 15 sec. ad

• $25 Admin fee + 62¢ per 30 sec. ad

EXTENDED CONTRACT OPTIONS:

4 Week Packages

• $249 per four weeks – 15 sec. ad x 960 times

• $475 per four weeks – 30 sec. ad x 960 times

• $895 per four weeks – 60 sec. ad x 960 times

24 Week Packages (16% savings)

• $209 per four weeks – 15 sec. ad x 960 times

• $399 per four weeks – 30 sec. ad x 960 times

• $751 per four weeks – 60 sec. ad x 960 times

52 Week Packages (25% savings)

• $186 per four weeks – 15 sec. ad x 960 times

• $356 per four weeks – 30 sec. ad x 960 times

• $671 per four weeks – 60 sec. ad x 960 times

FULL YEAR SPONSORSHIP ADVERTISING PACKAGES:

GOLD (50% savings)[25% of total airtime]
$2,375 per four weeks – 10 x 30 sec. ads x 960 times.

• Display time exclusivity – top THREE competitors will not be able to advertise)
• Plus equal share of any unutilized air time

SILVER (40% savings) [12.5% of total airtime]
$1,425 per four weeks – 5 x 30 sec. ads x 960 times.

• Display time exclusivity – top TWO competitors will not be able to advertise).
• Plus equal share of any unutilized air time.

BRONZE (30% savings) [5% of total airtime]
$665 per four weeks – 2 x 30 sec. ads x 960 times.

• Display time exclusivity – top ONE competitor will not be able to advertise).
• Plus equal share of any unutilized air time.

AD DESIGN, ANIMATION, WEB INTEGRATION, & VIDEO PRODUCTION

Advertising Rates include the following:
• 15 second ad = 1/2 hour complementary ad development time
• 30 second ad = 1 hour complementary ad development time
• 60 second ad = 2 hour complementary ad development time

PRODUCTION CREDIT OPTIONS:
• Purchase between $1,500 and $3,500 get a 25% production credit.
• Purchase over $3,500 get a 40% production credit.

PRODUCTION RATES:
• Graphic Design $60 per hour
• Online website integration $70 per hour
• Animation $70 per hour
• Video Production $80 per hour