SpectraMedia operates a unique marketing venue that utilizes our Digital Signage Network technology located at Charlottetown Mall, Charlottetown, PEI, strategically located in the hub of activity and traffic flow. On average, 100,000+ people every four weeks visit PEI's largest shopping centre and are exposed to our Digital Signage. Click here for more details.
SpectraMedia’s website recently achieved the score of 99% which is great, but there is always a little room to improve. To put this in persecutive – as percentages can be misleading, this score is based on a comparison of our InBound and overall website marketing efforts. We currently sit at 29,008/3,706,969 via the HubSpot network, which means that of the millions of websites that have previously been evaluated, the algorithm ( based on 50 different metrics ) has calculated that our site scores higher than 99% of them in terms of its marketing effectiveness. Hubspot created WebsiteGrader, and are the masters of InBound marketing and Spectra has chosen to work closely with their team, which has enabled us to take what we already knew and push it to an all new level. Together we can help you attain the bet ROI and Leads for your website.
Contact us to learn more about Inbound marketing, and how we can help you achieve your goals.
Derwin Clow is rarely parted from his iPhone, which allows him to monitor his dairy herd in the barn. (CBC)
A P.E.I. farmer is using an iPhone app to help him care for his cows.
Derwin Clow had seven cameras installed in his barn in Freetown, east of Summerside, and he can keep an eye on his most valuable assets from pretty much anywhere.
An app on his iPhone allows him to tune into any of the cameras for a live look at his herd.
Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and the idea of permission marketing. We recommended that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).
Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to “permission marketing,” a pejorative term for this type of marketing is “interruption marketing.”
To further clarify, Inbound marketing involves getting found by potential customers through search (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as “old marketing” or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc. Inbound marketing, or “new marketing” and modern marketing, is a response to the recent change in consumer behavior. People are more in control of what information they receive and how. Rather than interrupting people to get their attention with emails, cold calls, commercials, etc. (outbound marketing), inbound marketing relies on the principle that visitors find and come to you. In outbound marketing, the company is in control. Using inbound marketing, the customer is in control.
$65,000, combined with additional funding from the Mussel Industry Council and the PEI Potato Board, has been invested by the departments of Tourism, Agriculture and Fisheries, in an online series of videos starring Chef Michael Smith. The aim of the series is to promote culinary tourism, the export of PEI food, and local consumption of our food. Right now, The first video in the “Food Country” series, posted 3 weeks ago, has 2,555 hits on youtube. Check out Chef Michael Smith’s series on his homepage at chefmichaelsmith.com
So the questions are;
How is success going to be measured?
How much website traffic should $65,000 + buy?
How much of the total investment money is going to be used to promote the videos?
Perhaps most importantly, what do you think of all of this?
The following video is jam-packed with interesting social media facts. From the strong influence of social media, to global marketing efforts, to the future of communication, this four and a half minute clip covers it all.
Interested yet? At Spectra Media, our social media experts can provide you with a complete social media consultation, while guiding you through every step of the process. You will be provided with a customized social media strategy combined with online integration to get you started. Then, we’ll show you just how all of this social media stuff works with training sessions hosted by our very own gurus. If you’ve heard enough already, we can even manage social media for you. Our team and trusted associates will help you create a customized strategy that works with your business plan and within your budget.
So hang on to your coffee mug and take a moment to watch this fast moving video. Please share your thoughts and questions, we will be more than happy to provide you with the answers.
Essential duties and responsibilities of this position include but are not limited to:
• Developing long-term client relationship with community business owners and determine ways Spectra Media Communication Group Inc. can assist them with strengthening their own enterprises;
• Utilizing and updating customer relationship management systems;
• Growing a client’s account potential and providing effective advertising plans to benefit their business;
• Exceeding sales quotas through prospecting, cold calling and networking potential new advertisers;
• Booking of ads;
• Keeping abreast of current demographic information as well as professionally present opportunities to clients through developing and delivering proposals and presentations;
• Keeping current on all in-house advertising promotions;
• Keeping up-to-date on rates and information from competing media;
• Present Spectra Media’s other complementary services as a secondary sales objective and;
• Meeting expectations for productivity while under pressure of weekly deadlines.
Minimum Qualifications:
• Education relevant to the sales/marketing profession;
• Two years experience in a advertising and/or marketing agency related environment;
• Excellent organizational skills, proven initiative and strong attention to detail;
• Progressive, energetic, enthusiastic, highly motivated and productive;
• Self-motivated and able to work independently while achieving sales objectives;
• Quick-thinking and resourceful;
• Demonstrated communication skills and ability to work well with others in a task-oriented team environment;
• Ability to self-manage multiple, simultaneous projects on deadline;
• Ability to work under pressure of weekly deadlines while maintaining professionalism in all interactions;
• Computer literate;
• Valid driver’s license and access to a reliable vehicle are essential.
We have launch a new site and branding package for Island Ease Concierge. We have provided branding, business cards, rack cards, and a full CMS website based on the WordPress platform.
Island Ease is all about helping you take back your time. In today’s world, everyone and everything is demanding attention, and you can only be in one place at a time. Let Island Ease help you, by running errands or keeping an eye on your place while you’re away. We offer many services that will make your life easier – please browse around the site and have a look.
“ 81,000+ square feet of R3 zoned land for sale in Cornwall. This real estate would certainly be of interest to anyone developing single family duplexes or R3 apartment buildings. This is an opportunity of exceptional value, to build fine family accommodations that offer a little something for everybody.
Strategically located directly across from East Wiltshire School, which is well equipped with soccer, baseball, basketball and tennis facilities, this property is also within excellent proximity to all other grades of schools, shopping, recreation facilities, plus just three minutes from Charlottetown and only ten minutes from downtown.
For more information, please contact Sterling Greene at (902) 940-3298 or via email.”
It seems like most of us have gotten over the “cell phone brain cancer scare”. As a matter of fact, there has been a 5000% increase in data usage (on the AT&T network in the U.S.) over the past three years. This increase in data usage can be partially contributed to the smart phone which uses an average of 30 X the network space of a regular cellphone – an internet stick hogs an average of 1,300 “cellphones” worth of data.
Although this sharp increase in data usage might be causing issues with cell phone providers, tech savvy companies are laughing all the way to the bank while reaching out to consumers through these smart devices. What I’m talking about is the social media phenomenon – Twitter, Facebook, Linked-in, and of course RSS feeds.
And with this increase in data usage perhaps we should all be less worried about brain cancer and more worried about the organs of the lower body. Yet another reason to cut out texting under the table!
Australian physician, Dr. Philip Nitschke, is renowned in his home country for promoting doctor-assisted suicide. In 2002, Dr. Nitschke euthanized four humans in the Northern Territory of Australia when doctor-assisted suicide was legalized for a short period of time. Now Dr. Nitschke is planning a tour to promote the legalization of assisted suicide with stops in Toronto, Vancouver and several U.S. cities. His tour is set to begin on October 7th.
To promote his tour Dr. Nitschke launched an ad campaign which, like the lives of his patients, was cut short. The television ads depict a sick man in pyjamas sitting on his bed, taking stock of the many decisions he’s made in life, from his choice of haircut to his favourite make of car.
“What I didn’t choose is being terminally ill. I didn’t choose to starve to death because eating is like swallowing razor blades. I certainly didn’t choose to watch my family go through it with me. I’ve made my final choice. I just need the government to listen,” the man says before the screen fades to white.
With the help of the Euthanasia Prevention Coalition Dr. Nitschke’s ads have gone off the air and gone viral. The growing importance of multimedia which can be broadcast seamlessly across multiple platforms is quite evident.
Do you think such controversial ads as Dr. Nitsche’s, which are taken off of the air gain more publicity and generate more interest than if they were left on the air (especially with the advent of the internet)? Do you think Dr. Nitsche planned this? Do you know of others who have?
