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SpectraMedia’s website recently achieved the score of 99% which is great, but there is always a little room to improve. To put this in persecutive – as percentages can be misleading, this score is based on a comparison of our InBound and overall website marketing efforts. We currently sit at 29,008/3,706,969  via the HubSpot network, which means that of the millions of websites that have previously been evaluated, the algorithm ( based on 50 different metrics ) has calculated that our site scores higher than 99% of them in terms of its marketing effectiveness. Hubspot created WebsiteGrader, and are the masters of InBound marketing and Spectra has chosen to work closely with their team, which has enabled us to take what we already knew and push it to an all new level. Together we can help you attain the bet ROI and Leads for  your website.

Contact us to learn more about Inbound marketing, and how we can help you achieve your goals.

A P.E.I. farmer is using an iPhone app to help him care for his cows.

Derwin Clow had seven cameras installed in his barn in Freetown, east of Summerside, and he can keep an eye on his most valuable assets from pretty much anywhere.

An app on his iPhone allows him to tune into any of the cameras for a live look at his herd.

Click here for the full story.

Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and the idea of permission marketing. We recommended that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to “permission marketing,” a pejorative term for this type of marketing is “interruption marketing.”

To further clarify, Inbound marketing involves getting found by potential customers through search (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as “old marketing” or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc. Inbound marketing, or “new marketing” and modern marketing, is a response to the recent change in consumer behavior. People are more in control of what information they receive and how. Rather than interrupting people to get their attention with emails, cold calls, commercials, etc. (outbound marketing), inbound marketing relies on the principle that visitors find and come to you. In outbound marketing, the company is in control. Using inbound marketing, the customer is in control.

So the questions are;

How is success going to be measured?
How much website traffic should $65,000 + buy?
How much of the total investment money is going to be used to promote the videos?
Perhaps most importantly, what do you think of all of this?

Interested yet? At Spectra Media, our social media experts can provide you with a complete social media consultation, while guiding you through every step of the process. You will be provided with a customized social media strategy combined with online integration to get you started. Then, we’ll show you just how all of this social media stuff works with training sessions hosted by our very own gurus. If you’ve heard enough already, we can even manage social media for you. Our team and trusted associates will help you create a customized strategy that works with your business plan and within your budget.

So hang on to your coffee mug and take a moment to watch this fast moving video. Please share your thoughts and questions, we will be more than happy to provide you with the answers.

• Developing long-term client relationship with community business owners and determine ways Spectra Media Communication Group Inc. can assist them with strengthening their own enterprises;
• Utilizing and updating customer relationship management systems;
• Growing a client’s account potential and providing effective advertising plans to benefit their business;
• Exceeding sales quotas through prospecting, cold calling and networking potential new advertisers;
• Booking of ads;
• Keeping abreast of current demographic information as well as professionally present opportunities to clients through developing and delivering proposals and presentations;
• Keeping current on all in-house advertising promotions;
• Keeping up-to-date on rates and information from competing media;
• Present Spectra Media’s other complementary services as a secondary sales objective and;
• Meeting expectations for productivity while under pressure of weekly deadlines.

Minimum Qualifications:

• Education relevant to the sales/marketing profession;
• Two years experience in a advertising and/or marketing agency related environment;
• Excellent organizational skills, proven initiative and strong attention to detail;
• Progressive, energetic, enthusiastic, highly motivated and productive;
• Self-motivated and able to work independently while achieving sales objectives;
• Quick-thinking and resourceful;
• Demonstrated communication skills and ability to work well with others in a task-oriented team environment;
• Ability to self-manage multiple, simultaneous projects on deadline;
• Ability to work under pressure of weekly deadlines while maintaining professionalism in all interactions;
• Computer literate;
• Valid driver’s license and access to a reliable vehicle are essential.

Click here to apply

Island Ease is all about helping you take back your time. In today’s world, everyone and everything is demanding attention, and you can only be in one place at a time. Let Island Ease help you, by running errands or keeping an eye on your place while you’re away. We offer many services that will make your life easier – please browse around the site and have a look.

This is a specialty site promoting R3 zoned land, at the moment land in the Cornwall area.

www.r3pei.ca

“ 81,000+ square feet of R3 zoned land for sale in Cornwall. This real estate would certainly be of interest to anyone developing single family duplexes or R3 apartment buildings. This is an opportunity of exceptional value, to build fine family accommodations that offer a little something for everybody.

Strategically located directly across from East Wiltshire School, which is well equipped with soccer, baseball, basketball and tennis facilities, this property is also within excellent proximity to all other grades of schools, shopping, recreation facilities, plus just three minutes from Charlottetown and only ten minutes from downtown.

For more information, please contact Sterling Greene at (902) 940-3298 or via email.”

Although this sharp increase in data usage might be causing issues with cell phone providers, tech savvy companies are laughing all the way to the bank while reaching out to consumers through these smart devices. What I’m talking about is the social media phenomenon – Twitter, Facebook, Linked-in, and of course RSS feeds.

And with this increase in data usage perhaps we should all be less worried about brain cancer and more worried about the organs of the lower body. Yet another reason to cut out texting under the table!