Why you should be using WordPress
This section outlines the technology we use to develop your state-of-the-art Web 2.0 site.
WEB 2.0 READY
Web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, User-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples of Web 2.0 sites include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, usability, and ability to upgrade in the future with minimal cost as client goals and needs evolve.
WordPress should be used not because of its popularity but because of what makes it so popular. When we build a web page we must take into account two main issues:
1. We address an audience with limited time looking for quality content and easy navigation.
2. We address search engines, which evaluate unique content and a well-organized structure of the page.
Sure, the quality and uniqueness of content depends on the way in which it is created, but in many cases a quality and unique content is very difficult to be indexed by search engines such as Google, which according to statistics offers more than 80% of traffic even when a web page is supported through paid advertising. Why is this happening? Because the structure of the page is not designed properly.
Google and other search engines “love” WordPress and how WordPress organizes into categories and pages. Web pages are indexed in time and thus receive a decent amount of traffic, depending on the quality of content. This is what has made WordPress number one.
Last but not least, a very important issue! WordPress is an Open Source platform,
a platform that is not only free but is also supported much better than many similar commercial products.
In conclusion, regardless of the nature of your business, WordPress is the ideal platform to develop, maintain, and grow your website.
CONTENT MANAGEMENT SYSTEM (CMS)
This allows the client to access a user-friendly administrative interface to edit site content. Also note that with this CMS you will be provided with a manual in addition to your preliminary training. This manual will act as a guide to the main function of your site so that any staff member can update your site.
CASCADING STYLE SHEETS (CSS)
CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the colors, fonts, and layout. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics. CSS also enables multiple pages to share formatting, and it also reduces complexity and repetition in the structural content (ie: table-less web design).
This is the ability to easily make changes. This saves on future development cost as message and branding evolves for many businesses.
When you use CSS, the browser can immediately begin the rendering process when it receives the content from the server because there is little, if any, actual presentational markup in the page, as with traditional HTML nested tables.
One of the primary issues of accessibility—and one in which CSS use can really make a difference—is in how an assistive technology for the visually impaired, such as a screen reader “reads” a page. In the traditional table-based world, a screen reader faces an incredible challenge in deciding how to read a page. Think about how confusing it must be for a screen reader as it encounters a deeply nested table—should it read the content, or skip over it? And if it skips over it, how does it get back to the content later? With CSS and its lack of presentational markup, the only thing that a screen reader encounters is actual content.
MARKETING & AWARENESS
When engineering a site we consider both On-Page and Off-Page SEO (Search Engine Optimization) it optimize your search engine and ultimately your InBound Marketing efforts. We use a blend of over 50 different variables to attain optimal results. Following are the 5 primary areas of focus:
1) ON-PAGE SEO
It’s the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.
2) OFF-PAGE SEO
This includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indexes are all parts of Off-Page SEO.
Bogging makes sense from a marketing perspective. You’ll be leveraging the shift from outbound to inbound marketing and interacting with your target audience in new ways. A blog lets you meet your target audience more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.
4) SOCIAL MEDIASPHERE
Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company or association when they are online since there are more web pages that contain information about your company or association.
5) CONVERTING QUALIFIED VISITORS TO LEADS
Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual clients. There are a number of ways to increase your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually participants.
6) COMPETITIVE INTELLIGENCE
SpectraMedia doesn’t stop at just your website. We can also (continuously) track competing websites and see how they’re doing, including what they are doing better than you.
As the Internet matures we help clients keep on top of it with the latest usability research, marketing strategies, and technical innovations. Our multimedia experts offer everything from site audits to viral ideas. We approach all website related development with a balance of usability and creativity. Outlined below is our online development procedure, it is our guarantee to you:
Introduction – We meet with you to ensure a clear understanding of the overall project(s), the scope of the project(s) and the desired outcomes of said project(s). If you are reading this now, chances are this is well under way.
Assessment of Client Needs – Detail the particular functions and style requested/required by the client, and compare this with what is attainable within the budget.
Client must complete and sign the “Online Development Questionnaire.”
Deliverables – Following client consultation, outline total deliverables to client detailing the functions and desires requested in line with the budget.
Content Limits & Standards – The desired site content; quantifying the amount of text (words per section, titles, etc.), pictures, and overall information that will be displayed on the site. Limits and standards are decided upon.
Determine which party is responsible for providing and creating all content to appear on the site.
Release all client files, documentation, and other project relevant materials that can assist in providing content, perspectives and considerations for this project, to the Spectra Media project manager.
Sort and prioritize site information, ensuring that no critical information is left out, and that the variety of content and level of content dominance within the site is appropriate.
Completely comprehensive list of the finalized, client-provided content to appear on the website is to be signed-off by the client.
Wire Frame Development – Design and planning of site architecture,
taking into consideration all variables outlined within the Content Limits & Standards, to ensure flow and usability is optimal.
Wireframe is to be signed-off by client.
Interface Design Development – The graphical look and feel, along with photo treatments, font usage, and overall style of the site is laid out. The layout from the wire frame process will be refined. Interface layout modifications may involve several variations to accommodate content (1st, 2nd, & 3rd level navigation may be required).
Review of interface design with client with feedback/minor edits.
Sign-off of finalized interface design.
Online Development – The integration of design to a functional online site with CSS elements, Debugging, Browser Platform Compatibility, etc.
The finalized site is presented to the client.
Feedback and minor edits to functionality.
Final sign-off of the completed website.