Sometimes it is difficult to express just how important of a role a company’s web presence can have in the business world. Big and small businesses alike can leverage their web traffic to increase their sales both online and in store. However, it is estimated that only ~40% of small businesses take advantage of this incredibly (cost) effective marketing tool. Probably a surprising statistic to anyone who is reading this article; spread the word to your “technically challenged” friends. Think of all the great businesses that are losing out because of this!

A web presence is essential, even – no, especially – for the smaller brick-and-mortar businesses. Thanks to the advent of blogs and social media (ie: Twitter, Facebook, Linked-in, and RSS feeds) websites have completely changed the way we think of marketing and advertising, to include two-way communication and smart-technology that builds on itself.

But don’t forget to point people to your website. Create a marketing synergy of all the tools at your disposal and use this to push people towards your site. A properly maintained, well thought-out website that is tied into, and reflects, a company’s core marketing strategy will produce results – guaranteed.